Tuesday, November 18, 2008

Adobe MAX day 1 - Keynote

Well, my first time blogging an event. Catching up with the rest of the world.

The most exciting thing at the keynote was the enormous wrap-around screens across the front of the room. Other than that there was no one thing that really stood out. It started with a pretty cool DJ'ed audio/visual/scratching presentation and then moved on to demos of various products. The emphasis was on Flash 10 and other new and updated Adobe products of course. The new text formatting capabilities of Flash 10 were showcased in a very slick New York Times Air app. Can't wait to try it out. They showed Adobe Wave, sort of a notification agregator for IM's, Diggs, email etc.

They demoed Cocomo, a social networking/multi-user service, by showing an app that facilitates medical peer reviews in a strange skit with a very busy doctor.

Devices, devices devices. Adobe recognizes the importance of non-computer devices, more people connect to the internet through phones etc. than through computers, so getting Flash onto as many devices as possible is critical to them. They want it on 1 billion of them by 2009. Flash needs to be easily updatable on these devices, ie. it can't just be burned into them at manufacture time. Full Flash 10 will be on high end devices, Flash Lite on lower end devices. Kevin Lynch then spent about 20 minutes juggling an armful of various devices, showing a music service, YouTube videos, some tablets that were "screen aware" so he could "throw" images from the tablet up on to the big projector screen on the stage, pretty cool though I don't know how useful that would be.

There was a genuine celebrity sighting. Maria Shriver came out to talk about the "California Trails", very interesting, but where's Arnold?

Andy Rubin from Google made a brief appearance to declare that the idea of having Flash on Android devices warms his heart.

Kevin tried to demonstrate how easy it is to install Flash Lite on a Samsung device but the WiFi failed.


BTW, I'm staying at the Hotel Palomar, which is fantastic but their WiFi is real slooooow.

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